Woongjin ThinkBig Conducts Survey for Children's Day
3 out of 10 Children (27.3%) Choose 'Content Creator' as Future Dream Job
[Asia Economy Reporter Lee Junhyung] The number one future aspiration among children was found to be 'content creator (individual broadcaster)'.
Woongjin ThinkBig announced on the 29th that it conducted a survey targeting 41,708 children aged 4 to 16, including elementary and middle school students, from the 25th of last month to the 16th of this month in celebration of Children's Day. The survey was conducted through Woongjin ThinkBig's AI chatbot service, 'Book Club Friends'.
Woongjin ThinkBig announced on the 29th that, according to a survey conducted in celebration of Children's Day, the number one future aspiration among children is to become a "content creator (one-person broadcaster)." [Photo by Woongjin ThinkBig]
According to the survey, 3 out of 10 respondents (27.3%) chose content creator as their future aspiration. This was followed by 'singer or actor (16.9%)', 'teacher (10.9%)', 'chef (10.3%)', 'athlete (8.8%)', and 'scientist (8%)'. It appears that the growing influence of video platforms like YouTube and the increased recognition of individual content creators had an impact.
More than 2 out of 10 respondents (23%) said the gift they most want to receive on Children's Day is a 'smartphone or tablet PC'. This was followed by 'pet (21.7%)', 'game console (13.4%)', and 'allowance (8.7%)'.
The activity children most wanted to do with their parents on Children's Day was 'playing games (24.9%)', ranking first. This was followed by 'going on an outing (23.7%)', 'cooking (10.6%)', and 'raising plants or animals (10.1%)'.
A Woongjin ThinkBig official said, "It was a good opportunity to learn about children's hopes through Book Club Friends, which applies an AI engine," adding, "We will continue to conduct various surveys to expand touchpoints with our members."
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