Hyundai Home Shopping Hosts Art Live Broadcast... Selling Over 100 Prints by Famous Artists

Hyundai Home Shopping will conduct a live commerce broadcast selling art pieces at 9 PM on the 29th.

[Asia Economy Reporter Lim Chun-han] Hyundai Home Shopping announced on the 29th at 9 PM that it will hold a live commerce broadcast selling artworks in collaboration with Print Bakery, a brand popularizing art.

This broadcast will be live-streamed from the Print Bakery gallery located in Hannam-dong, Yongsan-gu, Seoul, through the Shopping Live section of the Hyundai H Mall mobile app.

Hyundai Home Shopping will sell about 100 print artworks by eight famous domestic artists including Lee Ufan, Kim Whanki, Kim Chang-ryeol, and Choi Young-wook. Featured works include Untitled 2013 by Lee Ufan, a master of Korean contemporary art, and Autumn Scent 18 and Autumn Scent 20 by Yoon Byung-rak, known for his apple paintings. Customers who purchase artworks will receive a professional art installation service worth 300,000 KRW.

A Hyundai Home Shopping official stated, "As demand from the MZ generation, the main viewers of live commerce, is increasing in the art trading market recently, we planned this broadcast," adding, "We will continue to discover and present differentiated live commerce content."