Newly Launched 'KB Stock Gift Certificates' Popular on Lotte ON
Samsung Electronics Live Broadcast Draws Record 50,000 Viewers... 1.5 Billion KRW Sales in One Hour
[Asia Economy Reporter Kim Yuri] Lotte ON announced on the 29th that its 1st anniversary event "Onsesang Refresh" recorded sales six times higher than the previous year on the first day of the event, the 26th, receiving strong responses.
The number of customers visiting Lotte ON on the day was more than five times higher than usual, and during the morning special sale, traffic momentarily surged to eight times the normal level. The number of purchasing customers was seven times higher than the previous year. Among the purchasing customers, the proportion of first-time buyers exceeded 15%, successfully attracting new customers.
Among the event products, e-coupons were highly popular. The newly introduced "KB Securities Gift Certificates (20,000 KRW and 30,000 KRW denominations)" on Lotte ON sold all 5,000 units of the 20,000 KRW certificates within half a day, and the 30,000 KRW certificates, sold for the first time on an online mall, sold over 10,000 units, generating sales exceeding 400 million KRW from securities gift certificates alone. The 50,000 KRW Culture Gift Certificates sold out all 5,000 units prepared in less than a minute after sales began. Dining gift certificates, including those for Lotteria, also gained great popularity, selling over 30,000 units in one day.
Lotte ON expects strong sales from Jeju Air domestic and international flight tickets, which will be sold starting on the 29th. This is an opportunity to purchase airline tickets in advance before prices surge after the COVID-19 situation settles. Domestic routes including Jeju Island, as well as international routes to Japan, Hong Kong, and Guam, are being sold at up to 70% discount off the regular price. The usage period can be extended up to five years.
The Samsung Electronics mobile phone sale broadcast starting at 11 a.m. on the 26th attracted a record-breaking 53,000 viewers. It achieved sales of 150 million KRW in one hour. Subsequent live broadcasts featuring LG Pra.L and Crocs also attracted over 10,000 viewers each, gaining popularity.
Considering the recent sharp rise in temperature and increased demand for beverages, Lotte ON will hold a live broadcast "Zero Day" with Coca-Cola starting at 11 a.m. on the 30th. The live broadcast will offer popular products such as Coca-Cola Zero and Toreta at up to 20% discount, and provide giveaways including collaborative products between street fashion brand edit shop Kasina and Sprite, as well as Lotte Department Store gift certificates.
Park Kwangseok, Head of Marketing at Lotte ON, said, "The 'Onsesang Refresh' event prepared with gratitude for customers on Lotte ON's 1st anniversary is proceeding successfully," adding, "During the remaining event period, we will focus more on attracting customers centered on popular brand lucky boxes including Jeju Air flight tickets."
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