Louis Vuitton Appoints Group 'Bangtan Sonyeondan' as New Ambassador

BTS

[Asia Economy Reporter Seungjin Lee] Louis Vuitton announced on the 23rd that it has appointed BTS as its ambassador.

Virgil Abloh, Artistic Director of Louis Vuitton Men's Collection, said, "We welcome BTS as ambassadors of Louis Vuitton. We are very excited about the collaboration with BTS, who are writing a new chapter for Louis Vuitton by merging luxury and contemporary culture, and we look forward to unveiling our exciting projects as soon as possible."

BTS stated, "Becoming a global ambassador for Louis Vuitton is a meaningful moment for BTS, and we look forward to the projects with Virgil Abloh."