Maeil Dairies Releases New Barista Rules Advertising Video

[Asia Economy Reporter Lim Hye-seon] Maeil Dairies' cup coffee brand Barista Rules released a new commercial video on the 23rd.

The new CF introduces the feature of Barista Rules Grande, the "highest grade single-origin coffee beans." The two commercials, "Best Edition" and "Single Edition," convey the message that "the true best, the true single is only the highest grade single-origin beans of Barista Rules Grande" in situations that anyone working in an office can relate to.

The Best Edition depicts a situation where a team leader’s awkward joke is praised as the best, while the Single Edition shows people boasting about their golf single handicap, showing off their bravado.

A Maeil Dairies official stated, "To easily and entertainingly convey the advantage of Barista Rules Grande’s 'highest grade single-origin,' we set up situations that any office worker can relate to," explaining the production intent.

Barista Rules Grande is a 475ml large-capacity PET coffee launched by Maeil Dairies on the 1st. It is available in two types, Americano and Latte, using Guatemala Antigua highest grade SHB beans and Brazil Cerrado NY2 beans, respectively.

Maeil Dairies plans to continue various marketing activities and customer events to commemorate the launch of Barista Rules Grande. Through this, they aim to strengthen Barista Rules’ brand identity of "following the rules for delicious coffee."