Unlimit-AK Plaza Opens 'Vegan Butcher' Concept Pop-up Store to Celebrate 'Earth Day'

Opening of Plant-Based Meat Pop-Up Store as Part of Carbon Reduction Campaign
Unlimited Menu to Be Featured at AK Plaza Bundang from April 23 to May 6

Food tech startup Jiguin Company’s alternative meat brand ‘Unlimit’ is opening a pop-up store at AK Plaza Bundang Branch to commemorate Earth Day (April 22).

This pop-up store is a collaboration between Unlimit’s carbon reduction campaign ‘Let’s ZERO’ and AK Plaza’s eco-friendly campaign ‘Return to Green,’ and will be held for about two weeks from Friday, April 23 to Thursday, May 6 at AK Plaza Bundang Branch.

The Unlimit pop-up booth is designed with a ‘Vegan Butcher Shop’ concept using red lighting and neon signs to offer a unique experience. Various Unlimit products such as slices, burger patties, mince, pulled barbecue, and meal kits (soy sauce barbecue, spicy barbecue) will be sold at the pop-up booth, and special menu items using Unlimit mince and pulled barbecue, such as the ‘Unlimit Chipotle Barbecue Sandwich’ and ‘Unlimit Tteokgalbi Sandwich,’ will also be available to taste.

During the event period, customers who purchase Unlimit products worth more than 30,000 KRW at the pop-up store will receive an exchange voucher. This voucher can be exchanged for a potted ivy plant at the plant lifestyle brand ‘Garden Earth (Macho’s Adolescence)’ store located on the 3rd floor of AK Plaza Bundang Branch.

This event, held as part of Unlimit’s 2030 carbon reduction campaign Let’s ZERO, is especially meaningful as it is a collaboration with AK Plaza, which has been committed to eco-friendly management. The ‘Let’s ZERO campaign’ is Unlimit’s mid- to long-term carbon reduction campaign aiming for ‘carbon neutrality (NET ZERO),’ a global movement to reduce greenhouse gas emissions.

Through this Let’s ZERO campaign, Unlimit plans to fulfill its carbon reduction promises by 2030, including ‘reducing carbon footprint by using domestic agricultural product inventory / using 100% eco-friendly packaging instead of plastic / reducing carbon emissions during product manufacturing through energy efficiency / reducing carbon footprint by switching logistics vehicles to electric vehicles / continuously practicing carbon reduction through collaborations with various brands alongside its own campaigns.’

During the campaign period, all new members who sign up on the Unlimit website will receive 2,000 zero points. Various events will also be held, such as the ‘Zero Point Shop,’ where customers can purchase carbon reduction-oriented brand products like ‘Dr. Noah’ and ‘It’s Better’ with points, and the ‘Zero Box,’ a limited gift box composed using minimal packaging.

Since 2018, AK Plaza has been conducting the eco-friendly campaign ‘Return to Green,’ which started from the question, ‘Can we pass on a green environment to our children?’ It promotes various customer participation activities such as discouraging the use of plastic shopping bags and encouraging the use of eco-bags and tumblers.

Regarding this collaboration, a representative from Unlimit said, “The MZ generation (millennials born in the 1980s and Gen Z born in the 1990s), who value meaning-out consumption (choosing brands based on values), enjoy consumption that helps the Earth beyond just delicious food. We are pleased to collaborate with AK Plaza, which pursues the same values, to promote this shared vision. We ask for much interest in the carbon reduction campaign and hope this pop-up store will be an opportunity to experience alternative meat.”