[Asia Economy Reporter Kwangho Lee] Shinhan Bank announced on the 22nd that it will launch the original series 'Ship.Sa.Ppa. Shinhan Bank' on its official YouTube channel 'Funhan Bank'.
Ship.Sa.Ppa. Shinhan Bank is an abbreviation for Shinhan Bank being easy, convenient to use, and fast. It is content where bank employees directly appear to introduce frequently asked questions related to work and essential financial knowledge in short videos of about 2 minutes each.
In each part, 'Easily Using Shinhan Bank' includes bank usage-related content such as ▲ why different exchange rates apply when exchanging currency ▲ how to get savings and deposit secured loans. 'Convenient Shinhan SOL' consists of app usage-related content such as ▲ creating an account without visiting the bank ▲ withdrawing cash from an ATM using only the app.
In 'Quick Escape from Financial Novices', the content is composed of useful financial knowledge such as ▲ explanations of difficult terms like Loan-to-Value ratio (LTV), Debt Service Ratio (DSR), Debt-to-Income ratio (DTI) ▲ how to get a good year-end tax settlement ▲ how to manage credit ratings well.
As interest in finance and the economy has recently increased, it was produced not only to improve understanding of finance, which can feel difficult, but also to help customers who are not familiar with digital technology easily handle various banking tasks by watching the videos.
Ship.Sa.Ppa. Shinhan Bank can be viewed not only on YouTube but also on the bank's lobby TV and Shinhan Plus Financial Information Plus within the Shinhan Mobile App SOL. It is also planned to be used in customer guidance text messages to help understand work.
A Shinhan Bank official said, "We will help customer convenience by making it easier and more fun to access information about work-related questions and financial knowledge," and added, "We will continue to communicate with customers by providing various content."
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