KT M-House 'Ripple' Renovation... Increased Convenience in Trading with Sneakers Ownership Certificates

Renewal Commemoration SNS Sharing Event

[Asia Economy Reporter Cha Min-young] The sneaker resale platform ‘Ripple’ has introduced a sneaker ownership certificate system to enhance transaction convenience.

Mobile commerce company KT M-House announced on the 22nd that it has renewed Ripple, a limited-edition sneaker resale platform launched in October last year.

The core of this renewal is the industry-first 'Fast Transaction' service that revolutionizes transaction speed. It allows buying and selling ownership of limited-edition sneakers within the Ripple app without physical delivery. Fast Transaction applies to sneakers that have been pre-stored and inspected by Ripple. When a seller sells sneakers via Fast Transaction, the buyer receives an ownership certificate of the product instead of the physical item. The ownership certificate can be resold. Without the delivery process, sellers receive immediate payment without waiting.

Ripple also introduces the industry's first sneaker 'Storage' service. When storage space is insufficient or to avoid discoloration and maintain the value of limited-edition sneakers, users can use Ripple’s storage service. Stored items are inspected for quality and safely kept in Ripple’s sneaker warehouse. They can be retrieved anytime and converted into Fast Transaction items for easy ownership transfer to others.

This update minimizes damage that can occur during frequent shipping and handling, preserving the value of limited-edition sneakers for a long time.

Additionally, Ripple has introduced a community feature to create a communication space for the MZ (Millennial and Generation Z) generations. Through an image feed-style community, comments, and ‘Like’ functions, users can freely share sneaker-related content and interact with other customers.

KT M-House is also holding a renewal commemorative event. Customers who upload photos to the community image feed or share reviews on social networking services (SNS) after using the storage service will be entered into a draw to win limited-edition sneakers. The renewed Ripple service can be updated via the Google Play Store and Apple App Store.

Lee Sang-man, Head of KT M-House NewBiz Center, said, “We have revamped the Ripple service to provide differentiated services in the limited-edition sneaker resale market,” adding, “We will continue to introduce features and benefits that customers want and lead the limited-edition sneaker resale market.”