EMnet, Entering E-commerce Together with Subsidiary TheBrox

Aiming for Synergy Between EMnet's Digital Marketing Capabilities and TheBrox Partner Companies

[Asia Economy Reporter Minwoo Lee] Digital advertising specialist EMnet is entering the e-commerce business.

On the 21st, EMnet announced that it has launched a subsidiary, The Braux, with a capital of 5 billion KRW to actively pursue the e-commerce business. EMnet plans to form partnerships with various types of companies to create a new distribution network for digital marketing. The Braux aims to establish a new paradigm of digital distribution model by launching new companies and products, while EMnet applies its accumulated expertise of over 20 years in digital marketing.

The first partner for The Braux’s e-commerce business is the premium designer nail beauty company ‘Mr. Bauer.’ It is the only domestic company to have offline stores in Sephora and Japan’s Loft. The Braux’s strategy is to combine Mr. Bauer’s product competitiveness with EMnet’s digital marketing expertise to grow it into a premium domestic sticker gel nail art company.

An Juho, CEO of The Braux, stated, "As the company name The BRAUX suggests?providing connection and experience between BRand and AUdience?we will do our best to make this e-commerce business satisfying for both brands and consumers.”