Lotte Super Celebrates 21st Anniversary with Essential Goods 50% Off and More Until the 27th

[Asia Economy Honam Reporting Headquarters Reporter Shin Dong-ho] Lotte Super is celebrating its 21st anniversary with a founding event themed "21st Birthday Party" until the 27th.

The event is designed to ease customers' burden amid soaring prices, featuring three themes: ▲Discount sale on popular daily necessities ▲Freshness and taste-focused founding fresh planning ▲Launch of a new brand setting a new standard for Lotte Super Fresh.

First, to reduce customers' shopping basket burden, popular daily necessities are offered at up to 50% discount.

Representative products include ‘Kleenex 3-ply Pure Soft (30m×30 rolls)’ available for L.Point members paying with event cards (Lotte/KB Kookmin/NH Nonghyup/Shinhan) at a discounted price of 13,900 won, 4,000 won off the regular price, and ‘CJ Hetbahn (210g×10 packs)’ available for 9,900 won, 1,000 won off, when paid with event cards.

Convenient frozen foods are also prepared, such as ‘CJ Bibigo King Dumplings (455g×2 packs)’ and ‘Ottogi Pork Loin Cutlet (500g)’, sold at 6,990 won and 3,490 won respectively, with discounts of 1,000 won and 2,000 won when paid with event cards.

High-quality popular fresh foods are also heavily discounted. Representative products include ‘Haman/Buyeo Watermelon No. 6 (each 1 piece/over 6kg)’, selected for having a sugar content of 11 brix or higher, priced at 18,900 won, and ‘Fresh Webfoot Octopus (100g/Thailand origin)’, offered at 1,990 won during its peak season. ‘LA Galbi (100g/USA origin)’ is also available for 2,190 won when paid with event cards.

To mark its founding, Lotte Super launched the fresh direct-from-farm brand ‘Nongga-ui Maek’ (Farmer’s Essence), collaborating with specialized producers from top production areas to provide customers with a healthy meal. Since ‘Nongga-ui Maek’ products carry the producers’ names, customers are expected to trust and purchase them confidently.

Representative products include producer Chu Hyung-il’s ‘Wando Abalone (4 pieces)’ and ‘Soup Abalone (10 pieces)’ priced at 10,000 won and 9,000 won respectively, producer Kim Sang-jun’s ‘Daejeo Salty Tomato (800g/pack)’ at 10,900 won, and producer Lee Seong-hak’s ‘Geumsan GAP Assorted Wraps (pack)’ at 2,490 won.