[Asia Economy Reporter Lim Hye-seon] Lotte Chilsung Beverage announced on the 21st that it has newly launched a premium RTD coffee "Cantata" NB (New Bottle) can with the label removed from the body and the design directly printed to enhance recyclability.
The Cantata NB can is a label-free product that does not require separate label removal after drinking, reducing the hassle of peeling off labels and the amount of label usage, while improving convenience in separate disposal and can recycling efficiency as an eco-friendly product.
This product was renewed in line with the eco-friendly trend as part of ESG management. It shows printing quality comparable to products using conventional label films, satisfying both eco-friendliness and design. Lotte Chilsung Beverage plans to first apply the label-free product to the 275mL product, which accounts for more than 70% of Cantata NB can sales.
The label-free Cantata NB can was comprehensively evaluated for the body, label, cap, and miscellaneous materials according to the Ministry of Environment's "Packaging Recycling Ease Grade Evaluation Standards," and as a product with no label attached and design directly printed, it received an upgraded "Excellent Recycling Grade" from the previous product's ordinary recycling grade.
Through the label-free Cantata NB can, Lotte Chilsung Beverage expects to reduce the amount of label packaging waste by about 45 million sheets (approximately 76.5 tons by weight) this year.
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