Cosmeca Korea-SM C&C Develops Tint 'Tiint' for Teenagers

Celebrity Brand 'Teint'

[Asia Economy Reporter Seungjin Lee] Cosmecca Korea announced on the 21st that it has developed a safe tint for teenagers in collaboration with SM C&C's 'Celeb Brand'.

Cosmecca Korea developed the lip tint 'Teent' for teenagers together with actor Kim Soo-hyun, who is affiliated with Mystic Story, under the integrated brand Celeb Brand, which is produced and sold through collaboration between SM C&C and SM Entertainment Group artists.

Cosmecca Korea focused on delivering cosmetics that teenagers, who select products with strict standards, can trust and use, while achieving excellent color payoff.

Accordingly, they selected only highly versatile colors incorporating the makeup know-how of actor Kim Soo-hyun, who is popular among teenagers, and developed a jelly-like formula that is moisturizing without being sticky. The main ingredients used are those classified as EWG Green grade, which categorizes ingredients based on their potential harmfulness, and approximately 30 chemical or hazardous caution ingredients were not included.

Cosmecca Korea stated, “Since last year, following the Ministry of Food and Drug Safety's policy strengthening on the safety of cosmetics for infants and children, our research lab has significantly enhanced its related development capabilities. We have put all our know-how into developing ‘Teent’, and we hope this product will contribute to fostering a healthy and safe youth cosmetics culture.”