- Aloe Cosmetics Stabilized with Lavender Water and Natural Ingredients
- Made with US Organic Aloe... Contains Plant-Derived Patented Preservatives
Green Aloe (CEO Jeong Gwang-sook), the cosmetic brand ‘Aloeste,’ announced that it has been selected for seven consecutive years in the Aloe Cosmetics category at the ‘2021 Korea Representative Brand Awards’ due to its innovative product capabilities reflecting ideas that protect the skin from transdermal toxins.
Aloeste replaced purified water, which is typically used as the base in cosmetics, with lavender water, an essence ingredient, and substituted synthetic preservatives with natural-derived substances to stabilize the skin, thereby securing competitiveness.
Additionally, the aloe contained in the products, which helps activate skin immune cells and provides moisturizing effects, is USDA-certified organic aloe. Functional ingredients for skin antioxidation are selected as eco-friendly raw materials from new materials researched and developed by global brands, pursuing the development of high-quality cosmetics.
In particular, the brand enhances its value by operating under the policy of not containing even 1% of raw materials sourced from China.
The concentrated competitiveness of Aloeste’s ‘Natural Skincare 100’ includes organic aloe extract that instantly soothes the skin from external irritations and replenishes moisture for a long time, maintaining dry skin in a hydrated state. It is a steady seller with enhanced moisturizing ingredients.
Fish collagen, low molecular weight hyaluronic acid, and 17 types of plant ingredients also help improve sensitive skin.
Aloeste has launched a high-functional line made from natural-derived ingredients that simultaneously addresses modern women’s skin concerns such as elasticity, wrinkles, whitening, skin texture, and pores.
Containing four types of fermentation filtrates, three types of stem cells, EGF, peptide complexes, collagen, elastin, and gold?new materials gaining attention?these products purify the skin clearly and activate the protein layer of the loosened dermis to help restore elasticity.
Along with basic skincare, the color line’s cover products also apply lavender water and natural-derived preservatives, and contain plant ingredients such as jewel powder and fermented extracts, providing light adhesion and creating a porcelain-like radiant skin effect.
The sales channels are unified into a people-centered membership system, operating with an emotional marketing strategy based on word-of-mouth, leading the company in the right direction rather than focusing on rapid growth.
Joo Cha-mi, head of the Green Aloe Research Institute, stated, “Aloeste is focusing on research and development of eco-friendly products to establish itself as a naturalism-oriented corporate brand,” and added, “We will lead the cosmetic market as a representative company recognized by consumers.”
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