BBQ 'Hwangol Hankkanpung Chicken', the 'Absolute Champion of Chimaek' is Here

[Asia Economy Reporter Lim Hye-sun] Chicken franchise Genesis BBQ has launched 'Hwangolhan Kkanpung Chicken' and 'Hwangolhan Kkanpung Boneless'.

'Hwangolhan Kkanpung Chicken' features fresh meat full of juice coated with a batter made from potato and sweet potato starch, crispy-fried in BBQ olive oil, then tossed in a special spicy, tangy, sweet, and salty kkanpung sauce to bring out a rich umami flavor. Additionally, the subtle sweetness of green onions and the smoky heat of chili peppers combine to offer a gourmet-level sophistication not previously experienced in chicken.

'Hwangolhan Kkanpung Chicken' is expected to fully satisfy the MZ generation's high demand for unique seasoned chicken with its color, aroma, and taste. Especially, the spicy, tangy, and sweet-salty flavors pair well with craft beer, making it a perfect match for college students, office workers, and people of all ages and genders, establishing itself as the absolute leader in chicken and beer (chimaek) culture.

BBQ also introduced 'Hwangolhan Kkanpung Boneless' for easy one-bite enjoyment. The price of 'Hwangolhan Kkanpung Chicken' is 19,900 KRW, and 'Hwangolhan Kkanpung Boneless' is 20,900 KRW.

A BBQ representative stated, "With increased interest from the MZ generation through last year's Negotiation King, we have developed a menu that fully satisfies their demand for new seasoned chicken and is perfect for customers enjoying beer at home during COVID-19." They added, "It pairs even better with BBQ craft beer and is expected to lead a new chimaek culture."