Extension of Giveaway Period to 2 Years
[Asia Economy Reporter Minyoung Cha] Budget phone company KT M Mobile announced on the 20th that it will extend the data provision period of the ‘Daydeuk (Data+Benefit) Promotion,’ which provides up to 100GB of additional LTE data per month, from the existing 1 year to 2 years. As a result, budget phone users can receive up to 2400GB free of charge over 2 years in addition to the basic data of their subscribed plans.
Along with the extension of the promotion period, the number of plans will also increase. The product lineup that provides an additional 100GB per month will be expanded from the existing single ‘Moduda Mamkkeot 11GB+’ plan to four plans. The newly added plans are ▲ M Plan Daily 5GB+·Season ▲ Moduda Mamkkeot 100GB+·Season ▲ Moduda Mamkkeot 100GB+·Game Box, three high-capacity data plans.
KT M Mobile offers customers the ability to use 200GB of LTE data monthly at a communication cost in the 30,000 KRW range. Additionally, two OTT partnership plans are newly applied to the promotion, providing subscribers with extra data and online video service (OTT) usage rights.
The partnered OTT platform Season offers a ‘Pro Baseball Live’ service that allows users to watch mobile live broadcasts and check various records in real time in line with the opening of the professional baseball season, which is expected to be popular among consumers interested in sports.
This revision aims to meet consumer demands who want to use content at LTE speeds as the use of mobile platforms such as OTT and high-spec games has increased due to the prolonged COVID-19 pandemic.
Seungbae Jeon, Head of Business Operations at KT M Mobile, said, “The Daydeuk promotion has received high responses from the MZ generation, who value cost-effectiveness, as the proportion of customers in their 20s and 30s accounts for one-third of all subscribers.” He added, “KT M Mobile will continue to innovate data-related products and services such as bundled services, data sharing, and unlimited data plans in line with the data-centric communication trend.” ###
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