Orion Launches 'Dessert Choco Pie Carrot Cake'

[Asia Economy Reporter Seungjin Lee] Orion announced on the 20th that it has launched the ‘Dessert Choco Pie Carrot Cake’ from Choco Pie House.

The Dessert Choco Pie Carrot Cake is a product that contains real carrot pieces and cinnamon powder inside biscuit dough. Orion developed the product by researching desserts actually sold in bakeries and cafes to maximize the authentic taste of carrot cake.

Choco Pie House is a brand that reinterprets choco pie and transforms it into a premium refrigerated dessert. It features differentiated flavors such as Original, Caramel Salt, Red Velvet, Cacao, Jeju Hallabong, and Tiramisu, along with luxurious packaging.

Last year, to popularize dessert choco pies, the sales channels were expanded to make them available at nearby convenience stores. They are sold at convenience stores nationwide, as well as at Choco Pie House stores including Dogok Main Branch, Apgujeong Branch, Suwon Station Branch, and online platforms such as Coupang, Market Kurly, and Hello Nature.

An Orion official said, “The Dessert Choco Pie Carrot Cake is an attractive product with a perfect harmony of carrot, cheese, and cinnamon,” adding, “Following the Dessert Choco Pie Tiramisu flavor, we expect it to be spotlighted as a product for home dessert enthusiasts.”