Women's Young Casual Brand Niceclaup Official Brand Mall Opens... Event Underway

- Providing an Intuitive UI and Convenient Shopping Experience
- Various Events Held to Celebrate the Opening

Lotte GFR Co., Ltd. (CEO Junho Jung)'s women's young casual brand Nice Claup officially opened its brand mall on April 20 and is currently holding a commemorative event.

Nice Claup opened the brand mall to target consumers who are accustomed to non-face-to-face communication and shopping, allowing them to intuitively feel the brand identity and enjoy convenient shopping.

The Nice Claup brand mall features a card-type UI that prominently displays the brand's seasonal lookbook, special exhibitions, and item categories at a glance, enhancing focus on the brand concept and products.

Additionally, search filters by price, discount, and color have been applied to enable users to easily access the desired information. In particular, the lookbook styling, product cuts, and MD’s NOTES on the product pages provide a vivid shopping experience.

To celebrate the official brand mall opening, Nice Claup offers various events such as a 20% shopping cart coupon and a coupon pack worth 45,000 KRW for new members, as well as an additional 5% discount on summer new arrivals.

A Nice Claup representative said, “With the opening of the official brand mall that can provide Nice Claup’s unique brand sensibility and value, we will communicate more actively with consumers,” adding, “We will continue to expand as a platform where customers can quickly access Nice Claup’s new products to provide a more convenient shopping experience.”