Golden Blue Imported Whiskey 'Kavalan', GS25 Smart Order Sales Increase

[Asia Economy Reporter Lim Hye-seon] Golden Blue announced on the 19th that the sales of the Taiwanese single malt whiskey 'Kavalan' have been increasing through the smart order sales method of the convenience store GS25.

As the untact culture spreads, the number of people staying at home and enjoying drinks at home continues to rise. In line with this social trend, Golden Blue signed a smart order sales contract with GS25 in early last month to allow consumers to easily purchase high-quality whiskey and beer and enjoy them comfortably at home.

The products available for purchase through the GS25 application include 'Golden Blue The Diamond,' 'Golden Blue The Sapphire,' five types of the Taiwanese single malt whiskey 'Kavalan,' beer 'Carlsberg,' and Belgian ale beer 'Grimbergen.'

The smart order purchase method for alcoholic beverages allows consumers to check product inventory and prices in real time, making it convenient to purchase hard-to-find alcoholic beverages, which has been especially well received by whiskey enthusiasts. Accordingly, Golden Blue Co., Ltd.'s single malt whiskey 'Kavalan' has recently seen a surge in sales due to GS25's high accessibility and the convenience of smart ordering, with sales in March increasing more than fourfold compared to the same period last year.

Among these, 'Kavalan' Distillery Select is popular among consumers who want to enjoy single malt whiskey at a reasonable price due to its high quality, unique taste, and attractive price. The 'Kavalan' Solist series, a cask strength whiskey bottled without mixing water with the whiskey concentrate, preserves the unique flavor of the cask, and many consumers who usually look for distinctive whiskeys have ordered it, causing a temporary shortage shortly after the smart order sales began.