Kyungdong Navien Launches Live Commerce 'Navien Live'

[Asia Economy Reporter Junhyung Lee] Boiler company Kyungdong Navien is launching 'live commerce.' Kyungdong Navien announced that on the 20th at 8 PM, it will hold a live commerce broadcast called 'Navien Live' on its online shopping mall Navien House, introducing 'Navien Kitchen Plus.' The company will provide hot water mats and other gifts to all customers who consult and purchase products during the broadcast.

Kitchen Plus is Navien's air purification and ventilation system. It is explained that indoor air quality is most polluted during cooking, and the system manages the air quality not only in the kitchen but throughout the entire home to keep it comfortable. Kitchen Plus forms an air curtain to prevent pollutants generated during cooking from spreading throughout the house.

Kim Si-hwan, Head of Marketing at Kyungdong Navien, said, "Starting with this Navien Live, we will expand live commerce to introduce our products such as boilers and hot water mats in a more familiar way," adding, "We will strengthen various communication channels to lead the industry."