Lotte Homeshopping's Massive Shopping Event 'Gwangclejeon' Worth 500 Billion Won Until the 2nd of Next Month

Shopping Support Fund Totaling 10 Billion KRW · EL Club Members Earn Up to 100x Points

[Asia Economy Reporter Jo In-kyung] Lotte Homeshopping announced on the 19th that it will hold a massive shopping event called 'Gwangcle Festival' from the 23rd of this month to the 2nd of next month, offering 10 billion KRW in shopping support funds and discount sales of 500 billion KRW worth of products from 2,500 brands over ten days.

The Gwangcle Festival is Lotte Homeshopping's flagship event, conducted on the largest scale in the home shopping industry throughout the year. During last year's event period, cumulative orders exceeded 2 million, and sales (based on order amount) grew by more than 74% compared to the same period the previous year, attracting significant attention. The number of paid members of the 'L Club' also increased about fourfold, marking a successful event.

This year, the event will provide a total of 10 billion KRW in 'Gwangcle support funds,' including discount coupons worth 10,000 KRW given daily to the first 100,000 customers. Coupons can be used one per order for purchases over 50,000 KRW. Card discounts of up to 10% are available, and L Club members receive 100 times the usual points compared to regular customers. Additionally, daily draws for purchasing customers will award prizes such as 'Jeju Art Villas accommodation vouchers (10 winners)' and 'Bellygom eco bags (5,000 winners)'.

Lotte Homeshopping has significantly expanded special sales by category featuring famous brands. This includes exclusive fashion brands such as LBL, Laurel, and Georges Rech, as well as the 'Levi's Summer Special,' the 'Italian Luxury Brand Fair' showcasing seasonal products from luxury brands like Gucci and Burberry at the industry's lowest prices, and 'Sunday Good Shot One Day,' offering golf apparel at reasonable prices, among various fashion special broadcasts.

In addition to special sales of well-known home appliance brands such as Samsung Electronics and Dyson, the 'Seasonal Home Appliance Super Sale' will offer products like Shinil circulators and Dimchae kimchi refrigerators at up to 50% off for the first time in the industry. The event also features the 'Mask Rivalry' collection of famous brand masks, health food brands 'Daily Balance' and 'Godiva,' and special selections from famous restaurants such as 'Haeundae Amso Galbi.' For Children's Day, the 'Nintendo Switch' will be offered with exclusive benefits, and 'On Air Lotte Day' will introduce products linked with affiliates such as Lotte Duty Free and Lotte Cinema.

Yoon Ji-hwan, Head of Marketing at Lotte Homeshopping, stated, "We planned this event with not only unprecedented shopping benefits but also differentiated products to bring hope to the people going through difficult times due to the prolonged COVID-19 pandemic and to contribute to revitalizing the sluggish domestic economy."