Eco-Friendly Consumption Trend... Fashion Accessories Targeting MZ Generation 'In Focus'

[Asia Economy Reporter Lim Hye-seon] As the COVID-19 pandemic prolongs, outdoor activities have increased, drawing attention to related outdoor products. Young people in their 20s and 30s pursue their own fashion sense and practicality rather than standardized hiking wear and golf apparel. They also prioritize the environment by using reusable products or actively participating in outdoor campaigns that involve picking up trash.

According to industry sources on the 16th, Breathe Silver's 'Bresta Titanium Sports Pro' is a high-performance fashion sports mask with an integrated filter. It is suitable for daily life as well as indoor and outdoor sports activities and dynamic outdoor activities. Using a high-performance filter, it helps block harmful substances such as fine dust and droplets while providing comfortable breathing. Notably, the filter's performance is maintained even after 20 hand washes, making it a reusable item. The rounded nose pad and dome-shaped three-dimensional structure feature ergonomic design considering facial shape, offering comfortable wear. Available colors include navy, gray, purple, and black.

Global sports brand FILA introduced the spring/summer season 'Project 7: Back to Nature Collection,' inspired by nature and the environment. This project line, designed to respond well to changes in external factors such as climate and environment, features unique materials, colors, and designs. It applies environmentally friendly recycled materials such as 'Coolmax EcoMade,' made from collected PET bottles, and 'Mipan Regen,' a recycled nylon yarn made from waste, to clothing and accessories.

Black Yak launched the eco-friendly 'Plustic Collection,' made from PET bottles used domestically. 'Plustic' is a compound word of 'plus' and 'plastic,' meaning that recycling plastic adds a plus to the Earth. By combining recycled fibers with outdoor technology, the collection embodies both eco-friendliness and functionality. The collection includes various items such as T-shirts, jackets, and pants. Depending on the type, each product recycles a minimum of 15 to a maximum of about 30 PET bottles based on 500ml bottles.