Lotte Hi-Mart will open an innovative product experience center of about 30 pyeong at the World Tower branch from the 17th to the 30th in collaboration with KOTRA.
[Asia Economy Reporter Lim Chun-han] Lotte Hi-Mart announced on the 16th that it will open an innovation product experience center of about 30 pyeong at the World Tower branch from the 17th to the 30th in collaboration with KOTRA.
At this experience center, consumers can directly try out and receive consultations on 24 innovative products, including those exhibited at the KOTRA Integrated Korea Pavilion during CES 2021 and products that won CES Innovation Awards.
CES 2021, held in January this year, was conducted online for the first time in 55 years since its inception in 1967 due to the impact of COVID-19. KOTRA opened the KOTRA Integrated Korea Pavilion for technology innovation companies, featuring 89 domestic innovative companies from various fields such as health, artificial intelligence, and IT.
A Lotte Hi-Mart official said, “By opening an experience center for products exhibited at CES 2021, we are creating opportunities to coexist with innovative companies,” adding, “In the future, we plan to showcase idea products exhibited not only at CES but also at various global electronics exhibitions, providing new experiences to consumers visiting the stores and expanding market opportunities for startups.”
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