Green Aloe, '2021 Korea Top Awards' Innovation Brand Wins Grand Prize for 10 Consecutive Years

Green Aloe, a specialized aloe company led by CEO Jeong Gwang-suk, announced that it has won the Grand Prize in the Innovation Brand category for 10 consecutive years at the ‘2021 Korea Top Awards,’ jointly hosted by the Service Marketing Association and the Korea Journalists Association, by building brand power through outstanding product quality and management innovation.

Green Aloe has focused on upgrading quality by differentiating from raw material selection to revitalize the existing aloe market economy, and its marketing strategy adheres to ‘experience marketing’ aimed at delivering customer satisfaction.

The aloe contains USDA-certified organic aloe from its native region, minimizing the destruction of active ingredients, and it also incorporates a complex of natural new materials verified at international symposiums and by the Ministry of Food and Drug Safety, investing heavily in product research and development to improve quality.

In particular, Green Aloe does not contain even 1% of raw materials from China and minimizes synthetic excipients, securing its brand competitiveness by offering products free from synthetic preservatives, synthetic sweeteners, and synthetic flavorings that consumers can trust and choose confidently.

Another driving force behind Green Aloe’s success story is CEO Jeong Gwang-suk’s solid ‘innovative management.’

Green Aloe operates under a direct management system with its headquarters, establishing over 100 offline direct branches nationwide and systematizing the hiring of branch managers as headquarters employees for better management.

The marketing strategy boldly invests in ‘experience marketing,’ where consumers directly try the products, building an innovative brand through delivering customer satisfaction based on product competitiveness.

Jeong Gwang-suk, CEO of Green Aloe, stated, “Green Aloe’s competitiveness lies in product quality,” and expressed her ambition, saying, “We will continue to enhance the company’s brand value by reflecting innovative ideas so that consumers recognize and repurchase our products.”