Agricultural and Marine Food Products from Jeonnam Region Gain Popularity in China

Operation of Non-Face-to-Face Market Development Team... Achievements of $800,000 MOU and $1.5 Million Export Consultations

[Muan=Asia Economy Honam Reporting Headquarters, Reporter Yoon Jamin] Jeonnam agricultural and marine products are gaining popularity in China.

Jeonnam Province announced on the 14th that it operated the 1st China Non-Face-to-Face Market Development Team in 2021 in Xiamen, Fujian Province, and Dalian, Liaoning Province, achieving an MOU signing worth $800,000 and export consultations worth $1.55 million.

The China Non-Face-to-Face Market Development Team was carried out using a triangular network of Jeonnam Province, Jeonnam China Shanghai Office, and Jeonnam Small and Medium Business Promotion Agency.

To open new export markets to China for 23 small and medium-sized enterprises in the province affected by COVID-19, 16 companies in Xiamen and 61 buyers in Dalian were matched.

A total of 158 video consultations were conducted between Jeonnam export companies and Chinese buyers: 54 in Xiamen and 104 in Dalian.

As a result, an MOU contract worth $800,000 was signed in the agricultural and marine products sector.

By company, Joeun Agricultural Cooperative Corporation signed for $500,000, and Hoseong Agricultural Cooperative Corporation signed for $300,000. In the health food and beauty sectors, consultations worth $180,000 and $15,000 respectively were also conducted.

The province plans to provide continuous follow-up management for overseas buyers who participated in the market development team and the export consultation companies.

Lee Sang-jin, Jeonnam Province International Cooperation Officer, said, “In a situation where face-to-face marketing is limited due to COVID-19, we will operate a non-face-to-face market development team to aggressively promote marketing in the Chinese market and create various success cases.”

Meanwhile, to expand the Chinese export market this year, the province plans to dispatch a total of four market development teams starting with the 1st China Non-Face-to-Face Market Development Team. At the end of next month, the 2nd China Non-Face-to-Face Market Development Team will be dispatched targeting Nanchang, Jiangxi Province, and Taiyuan, Shanxi Province.