Diversification of Available Business Types... 'Guwol Jiwell City Mall' Emerges as a New Landmark in Namdong-gu

Demand is High but Large Complex Malls Are Lacking in Namdong-gu, Guwol Jiwell City Mall Draws Attention

Although the population is explosively increasing due to new apartment move-ins, a large-scale complex mall emerging as a new landmark in Namdong-gu, Incheon, where spaces for shopping and cultural enjoyment are severely lacking, is attracting public attention.

The protagonist is Guwol Jiwell City Mall located in Namdong-gu, Incheon. It is a commercial facility of ‘Incheon Guwol Jiwell City Prugio,’ which began move-ins at the end of last December. It consists of a total of 187 units across basement level 1 to ground level 3, and 18 floors above ground, with various businesses gradually moving in and many inquiries from businesses wishing to enter.

Guwol Jiwell City Mall is a large-scale complex mall densely surrounded by residential, administrative, business, and educational facilities, allowing for a diverse tenant mix. On the basement level 1 of the shopping area, an anchor tenant?a large supermarket of approximately 873 pyeong (about 2,890 m²)?is confirmed, and on the 3rd floor of the officetel building, Incheon’s largest 24-hour animal medical center of about 617 pyeong (about 2,040 m²) is also confirmed. Additionally, the commercial district is expected to be formed with various businesses such as daily life convenience stores, small restaurants, medium to large restaurants, beauty and aesthetics, convenience stores, coffee shops, laundries, bakeries, snack bars, medical and specialized academies, Pilates and yoga studios, financial offices, and more.

In fact, Guwol Jiwell City Mall has a large fixed demand. It has exclusive demand from 376 apartment households, 342 officetel units, and 190 office units, as well as indirect demand from nearby residential complexes including Guwol Hillstate with 5,076 households, Lotte Castle with 3,384 households, Ganseok Raemian with 2,432 households, and Kumho Eoullim with 1,733 households, totaling about 13,000 fixed households.

The commercial facility’s excellent location not only secures fixed demand but also abundant floating population, raising expectations for future value. Currently, Incheon Guwol Jiwell City Mall is adjacent to the administrative town where Incheon City Hall, Incheon City Council, Incheon Office of Education, and Incheon Education Information Center are concentrated.

Moreover, nearby business facilities such as Samsung Life Insurance, Hyundai Marine & Fire Insurance, and NongHyup, as well as a medical town including Gil Hospital, Cancer Center, and Gachon University College of Medicine, have been formed. This area is attracting more attention as the center of Incheon’s commercial district with a secured demand of about 35,000 related workers.

Near the commercial facility are Incheon City Hall Station (Incheon Subway Lines 1 and 2), Seokcheon Sageori Station (Incheon Subway Line 1), and six bus stops serving 34 routes. When the GTX-B line (scheduled for 2025) opens, it will become the only triple station area in Incheon, surpassing the current double station area. Additionally, access to the Jangsu IC of the Seoul Outer Ring Expressway, Yeongdong Expressway, SeoChang JC of the 2nd Gyeongin Expressway, and Namdong IC of the 2nd Gyeongin Expressway is convenient, making the wide-area transportation network well established.

Guwol Jiwell City Mall is developed as a street-type shopping area approximately 160 meters long, maximizing customer accessibility. The street-type shopping area is arranged in a row along the sidewalk, providing a high sense of openness, advantageous for attracting floating population, and has fewer restrictions on business types, which are also considered strengths. Additionally, escalators are installed for convenient access.

In particular, since the commercial facilities are used from the residential building, officetel building, and office building, connecting bridges have been provided to facilitate easy movement between each building.

For detailed leasing inquiries, consultations are available at the move-in support center when visiting the Guwol Jiwell City Mall site.