To Start a Business Wisely, ‘Brand Selection’ Is Important

The impact of COVID-19 shows no signs of stopping. As a result, the domestic startup market is experiencing a mixed situation depending on the sector. While the number of closed stores is increasing, new stores are opening, and more businesses are changing their industries. In this current situation, the COVID-19 era can be described as a period of restructuring for self-employed businesses.

With high unemployment rates, startups are gaining attention, and when preparing to start a business, choosing the right brand is the most important factor to avoid failure. To successfully launch a business healthily, it is essential to select a sector that remains stable even amid the external adversity caused by COVID-19. In this regard, the popular domestic red ginseng brand Chowoal Hong Sam advises, “Red ginseng sales have remained steady despite the impact of COVID-19,” adding, “People have become more interested in health, which has accelerated the growth of sales every year.”

Chowoal Hong Sam, which won first place for two consecutive years in the Korean Consumer Impression Index in the red ginseng category with its Compound K fermented red ginseng, has announced that it is currently focusing on recruiting dealerships to expand its scale. According to information provided on the Chowoal Hong Sam website, new dealership owners are offered benefits worth 25 million KRW free of charge to ensure a stable start. It also states that startup experts provide support from consultation and analysis to education.

For more details about starting a red ginseng business, visit the Chowoal Hong Sam website, where you can also receive startup consultations from professional advisors.