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Increased Email Usage in the Contactless Era: Continuous Development as a 'Work Communication' Collaboration Tool

[Vitamin SME] Yoo Byung-seon, CEO of Clinity
Challenging the Global SW Market with Top Email Security and Cloud Technology

Increased Email Usage in the Contactless Era: Continuous Development as a 'Work Communication' Collaboration Tool Byungseon Yoo, CEO of Crinity


"We want to grow into a global software (SW) company encompassing solution packages and service sectors." The voice of Yoo Byung-seon, CEO of Crinity, carried confidence born from experience. He and Crinity have already solidified their foundation in the domestic SW market for over 20 years. Over the past five years, they have focused on securing mail security technology and cloud mail core technology. Based on this, CEO Yoo plans to concentrate on the rapidly growing untact (contactless) service market and cloud market this year.


In an interview with Asia Economy, CEO Yoo said, "Cloud business revenue increased about fourfold last year compared to 2019," adding, "I feel the transition is happening faster than expected." Crinity is a business communication solution service specialist company. Services such as the integrated mail system for public officials used by 700,000 people are included in Crinity's service scope. Currently, the company focuses on mail security and mail collaboration businesses, responding to digital transformation toward the cloud. CEO Yoo stated, "We have transformed from an email-centered solution provider to a mail security and mail collaboration package company, and in the long term, we aim to grow globally as a cloud Software as a Service (SaaS) specialist company," adding, "Our mail security technology and cloud SaaS mail technology are the best in Korea."


The technological prowess emphasized by CEO Yoo cannot be built overnight. It is the result of long-term focus in one field. He started his business in 1998, the early days of internet-based business. It was a time when email services emerged and everyone began creating personal mail IDs. The technology and competitiveness accumulated over more than 20 years since then have allowed Crinity to firmly establish itself in this rapidly changing market. CEO Yoo emphasized, "The technology and service mindset of the leaders and talents who have supported technology development and services for a long time are our strengths and competitive advantages."


This competitiveness of Crinity is also reflected in its annual internal service satisfaction survey. CEO Yoo explained, "More than 90% of respondents in last year's survey said they would recommend Crinity to other companies." The ‘customer satisfaction service’ that Crinity values most is not easy as it sounds. The product must be good, and good personnel must come together to provide the service. This is why about 75% of Crinity’s employees are developers. He said, "We listen to customers' voices and strive to make our services easier to use while always maintaining the latest security standards."


In particular, the mail service sector, which has nurtured Crinity’s competitiveness, has become an area requiring increasingly specialized technology over time. This is because the environment keeps changing and hackers’ attacks have diversified. Moreover, mail is used as the basic tool for business communication in the untact era. CEO Yoo said, "Due to COVID-19, untact communication has become more important, and email usage has increased significantly," adding, "While we focused heavily on security last year, this year our goal is to continuously develop and provide services that make usage easier and more convenient, serving as a ‘work communication’ collaboration tool in the untact era."


CEO Yoo plans to continuously invest in technology development for mail security and mail collaboration this year to establish a growth foundation. He said, "We will change the way we work in the untact era to become a model and spread that example domestically," adding, "Since we expect untact work methods to continue even after COVID-19, we plan to put more effort into developing services that fit this trend."


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