'Dongwon F&B Denmark Masterpiece Series with 200 Million Units Sold, New Milk Tea Product Launch'

[Asia Economy Reporter Lim Hye-sun] Dongwon F&B announced on the 31st that it has launched two types of 'Denmark Masterpiece Milk Tea.'

The products consist of Denmark Royal Milk Tea and Denmark Black Sugar Milk Tea. The two types of 'Denmark Masterpiece Milk Tea' are newly released products that put the premium processed milk Denmark Masterpiece series, launched by Dongwon F&B in 2007, into cup containers. The package design incorporates world classical masterpieces, adding an artistic sensibility and luxury.

The ‘Denmark Masterpiece Series,’ consisting of five types: Royal Milk Tea, Toffee Nut Latte, Mocha Latte, Cappuccino, and Mint Latte, was launched in 2007 and has surpassed cumulative sales of 200 million units to date. The company explained, "Last year, four types except Mint Latte were discontinued, and due to overwhelming requests for re-release from fans of the ‘Denmark Masterpiece Series,’ we have newly introduced two types of ‘Denmark Masterpiece Milk Tea.’"

‘Denmark Royal Milk Tea’ is an original milk tea product with a subtle and sweet aroma by adding maple syrup. ‘Denmark Black Sugar Milk Tea’ is a Taiwanese-style milk tea that blends the rich flavor of Uva black tea with the sweetness of black sugar by adding Taiwanese sugarcane syrup.

Dongwon F&B added artistic sensibility by incorporating classical masterpieces that match each product concept into the package design: Jean-Marc Nattier’s ‘Princess Louise at the Fontainebleau Abbey’ and ?douard Manet’s ‘The Fifer.’ Also, reflecting consumers’ feedback that the existing ‘Denmark Masterpiece Series’ had a short shelf life, the shelf life has been extended, and the products are contained in cup containers that can be stored at room temperature, allowing easy enjoyment anytime and anywhere. The price is 2,000 KRW for 250ml.