[New Release] 'Million-ui Beopchik' and More

'How to Design the Subscription Economy and Idio'

◆Million's Law = Discusses the secret strategies for planning and marketing killer content in publishing, advertising, film, and gaming sectors. The core advice is to observe female consumers' reactions and highlight strengths. It emphasizes aiming for authenticity to increase chances of success and understanding the thirst of key demand groups to predict cultural trends. "There is no equation, but there are strategies according to growth stages." (Written by Nobutaka Ueki / Translated by Sojeong Song / The Nan Publishing)

◆Subscription Economy = Lists reasons why subscription platforms like Netflix, Amazon, Salesforce, and Spotify are popular. The author believes that the wave of personalized consumption driven by the so-called MZ generation has led to a consumption pattern prioritizing user experience. By examining the revenue models, marketing methods, operations, and risk management of successful companies, it provides tangible and intangible countermeasures for companies or entrepreneurs planning a strategic shift. (Written by Mao Wei / Translated by Jieun Lee / Boas)

◆How Does IDEO Design? = The two authors are founders of the design firm IDEO and Stanford d.school. They agree that creativity emerges only when overcoming the barrier of anxiety. They encourage viewing every experience as a learning opportunity and introduce tools that help ideas with 'creative confidence.' "We have the power to make this world a better place." (Written by David Kelley & Tom Kelley / Translated by MX Design Lab / UX Review)