Domestic footwear brand Elcanto has placed life-size standees featuring exclusive model Yuha's refreshing smile and slender legs in each store since the 15th, along with conducting a QR code event.
Elcanto recently selected singer Yuha as their advertising model and is carrying out various marketing activities.
Scanning the QR code included on Yuha's standee connects customers to Elcanto Mall's KakaoTalk channel. By adding the KakaoTalk channel as a friend, customers can receive a 10,000 KRW discount coupon exclusive to offline stores, and this event is expected to continue temporarily.
In addition to the QR code event, Elcanto is conducting various spring season events. Until the 31st, they are running the Mom Liberation Project campaign, which offers discount coupons based on purchase amounts, and until April 30th, customers who purchase any product at online and offline stores will receive a scratch lottery ticket.
An Elcanto representative said, “The lively life-size standee of singer Yuha inside Elcanto stores is attracting foot traffic,” adding, “We will focus on promoting the functionality and style of Elcanto products through synergy with the model.”
Meanwhile, singer Yuha released her third digital single, ‘Pum,’ expressing longing for her pet dog, on the 22nd.
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