[Asia Economy Reporter Dongwoo Lee] T'way Air announced on the 23rd that it will sell one-way tickets for three domestic routes at a total price of 10,000 KRW through an Instagram Live broadcast on the social networking service (SNS) Instagram.
This time-limited special event will be held on the 24th at 2 PM via T'way Air's Instagram account through a live commerce broadcast, selling tickets to the first 150 customers on a first-come, first-served basis. The tickets are for the routes Gimpo~Busan, Busan~Yangyang, and Gwangju~Yangyang, valid for travel throughout April.
The live broadcast will be conducted with T'way Air cabin crew interacting with viewers in real time. During the broadcast, discount codes for each route will be sequentially revealed, and viewers can enter the discount codes when purchasing tickets for the respective routes on T'way Air’s website or mobile app within the broadcast time.
Starting April 2, T'way Air will operate the Busan~Yangyang and Gwangju~Yangyang routes once daily, and from the 28th of this month, it will increase flights on the Gimpo~Busan route to 9 times daily on weekdays and 11 times daily on weekends, facilitating convenient travel for customers.
In addition to these routes, secret discount coupons provided during the broadcast will offer a 5,000 KRW discount on domestic flights for payments over 50,000 KRW and a 10,000 KRW discount for payments over 100,000 KRW. The secret discount coupons can be used from the 24th to the 31st, and the travel period is from April 1 to 30.
Last month, T'way Air held its first live commerce broadcast introducing travel products themed around duty-free flights. In this broadcast as well, in addition to providing discount benefits, beverage gifticons will be given by lottery to participating viewers.
A T'way Air official said, “We hope that customers prepare for domestic travel this spring more meaningfully through the discount events and partnership benefits provided by T'way Air.”
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