[Asia Economy Reporter Ki-min Lee] T’Station, a total automotive service specialist under Hankook Tire & Technology, has extended its sports marketing sponsorship with the professional baseball team Doosan Bears.
Since first signing the sponsorship agreement with the Doosan Bears in 2016, T’Station has actively expanded customer touchpoints centered around the numerous fans of professional baseball, the most popular sport in Korea for five years. The Doosan Bears, the inaugural champions of professional baseball, have secured three championships and three runner-up titles over the past six years.
This year marks the sixth consecutive year of the sponsorship between T’Station and the Doosan Bears, with plans to further engage a diverse consumer base including professional baseball fans.
Through this contract extension, the 'T’Station' logo will be featured on official apparel such as Doosan Bears uniforms, jumpers, windbreakers, and hoodies, and the T’Station brand will also be displayed prominently on the Jamsil Baseball Stadium’s electronic scoreboard and main entrances.
Additionally, on-site events such as Brand Day will be held to strengthen communication with customers and provide service experience opportunities.
Meanwhile, T’Station operates offline stores offering standardized vehicle management services with professional staff and advanced equipment, as well as an online service platform, ‘T’Station.com,’ which enables easy and convenient tire shopping.
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