Super Junior members Leeteuk (left) and Eunhyuk discuss the design of a special signature hat product from Anemone, a headwear (hat) specialty brand. (Photo by Anemone)
[Asia Economy Reporter Lim Hye-seon] Headwear (hats) designed directly by Super Junior members Leeteuk and Eunhyuk will be released.
Domestic headwear specialist brand Anemone will launch a special signature hat product on the 19th, collaborating with Leeteuk and Eunhyuk who directly planned and participated in the design.
Eunhyuk, who participated in this collaboration, said, "I carefully considered detailed aspects such as material selection, color, and logo placement while designing," adding, "I hope it becomes a fashion item that introduces me to the world, suits both men and women well, is comfortable to wear, and is trendy."
Leeteuk said, "I believe fashion should start with expressing oneself from the head, so I often enjoy wearing hats," and added, "Since this is a hat I designed myself, it has a special meaning, and I am excited and expect a lot of interest and love."
Anemone, launched by CEO Park Soo-kyung based on the concept of 'expressing myself from the highest place,' is regarded as a luxury brand featuring differentiated designs using sterling silver, Lili zippers, Swarovski crystals, and more.
CEO Park said, "Through collaboration and customization with Leeteuk and Eunhyuk, we want to offer differentiated sophistication to the domestic and overseas hat markets."
The product will be available for pre-order for about a week starting on the 19th through the official 'SM Town & Store' website. Four weeks after the pre-order ends, the products will be shipped collectively to customers both domestically and internationally.
Among the customers who purchase, 20 people (10 each) will be selected by lottery to receive CDs autographed by Leeteuk and Eunhyuk. Additionally, 10 people (5 each) will receive hats autographed by Leeteuk and Eunhyuk.
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