[Asia Economy Reporter Seungjin Lee] Daesang Life Science announced on the 17th that the cumulative sales of its patient food brand ‘Newcare’ high-protein balanced nutrition drink 'Newcare Active Golden Balance' have surpassed 10 billion KRW.
‘Newcare Active Golden Balance’ is a high-protein balanced nutrition drink designed with a golden ratio to conveniently provide nutrition and health support against muscle loss that begins from the 30s onward. Each pack contains 15g of protein, blending whey, soy, and casein proteins in a 1:1:2 golden ratio to enhance protein absorption in the body.
It contains 19 balanced minerals and vitamins including vitamin D, calcium, and zinc, which help muscle synthesis when consumed together with 2000mg of essential amino acid BCAA, essential for muscle synthesis. It is 0% lactose for comfortable digestion and is produced using the latest DSI sterilization equipment that minimizes heat exposure time to maintain taste and nutrition.
‘Newcare Active Golden Balance’ has shown positive effects on frailty improvement. According to a presentation by the Korean Society of Clinical Nutrition last November, elderly individuals who consumed one pack daily of the protein, vitamin, and mineral fortified drink ‘Newcare Active’ for 90 days showed improvements in frailty compared to those who drank beverages without protein, vitamins, or minerals.
To celebrate surpassing 10 billion KRW in cumulative sales, Daesang Life Science is holding an event at Daesang Well Life Mall offering various prizes including ▲ one box of 'Newcare Gusu Flavor' Hit & Go ▲ a signed ball by golf legend Park In-bi. Additionally, a broadcast of ‘Newcare Active Golden Balance’ is scheduled on Hyundai Home Shopping at 6:40 PM on the 19th. Through this broadcast, the double pack (192 packs) is available for 308,000 KRW, and the single pack (96 packs) for 168,000 KRW.
A Daesang Life Science official stated, “’Newcare Active Golden Balance’ is a muscle health product that helps maintain health and balanced nutrition to counteract muscle loss with aging,” adding, “Starting with the event celebrating 10 billion KRW in cumulative sales, we will carry out various marketing activities so that more consumers can experience ‘Newcare Active Golden Balance.’”
Meanwhile, Newcare, Daesang Life Science’s number one domestic patient food brand, appointed golf legend Park In-bi as its exclusive model in February. The high-protein balanced nutrition drink ‘Newcare Active Golden Balance,’ made with golden ratio protein, is known as the premium protein chosen by golf legend Park In-bi.
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