The domestic mother-and-child specialty brand 'Anemone' announced on the 10th that it will release a special signature edition hat in collaboration with Super Junior members Leeteuk and Eunhyuk. The photo shows Leeteuk and Eunhyuk participating in the hat-making process. Photo by Leeteuk and Eunhyuk.
[Asia Economy Reporter Seungjin Lee] Lee Teuk and Eunhyuk of the group Super Junior have directly designed hats that will be released on the 19th.
The domestic hat specialty brand ‘Anemone’ is presenting this special signature edition hat in collaboration with Super Junior’s Lee Teuk and Eunhyuk, who directly planned and participated in the design.
Eunhyuk, who participated in this collaboration, said, "I carefully considered detailed aspects such as material selection, color, and logo placement while designing," adding, "I hope it becomes a fashion item that expresses myself to the world, suits both men and women well, is comfortable to wear, and is trendy."
Lee Teuk stated, “I believe fashion should start from expressing the head. I usually enjoy wearing hats, and since this is a hat I designed myself, it has a special meaning, so I am excited and expect a lot of interest and love.”
A video documenting the production process will be released on the official website and social networking services (SNS).
The product will be available for pre-order for one week starting from the 19th through 'SMTOWN&STORE' and Anemone’s official website. After the pre-order period ends, the products will be shipped simultaneously to domestic and overseas customers starting four weeks later. Additionally, among the purchasers, 20 people (10 each) will be selected by lottery to receive CDs autographed by Lee Teuk and Eunhyuk, and 10 people (5 each) will receive hats autographed by Lee Teuk and Eunhyuk.
Park Su-kyung, CEO of Anemone, said, “Through this collaboration and customization with Super Junior’s Lee Teuk and Eunhyuk, we hope to offer differentiated sophistication to the domestic and overseas headwear (hat) market.”
Anemone is a brand born with the concept of ‘Expressing myself from the highest place.’ It features differentiated designs using sterling silver, Lily zipper, Swarovski, and more.
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