Nongshim Selects Yoo Jae-suk as Advertising Model for 'Baehongdong Bibimmyun'

[Asia Economy Reporter Lim Hye-sun] Nongshim announced on the 4th that it has selected broadcaster Yoo Jae-suk as the advertising model for its new product, 'Bae Hong-dong Bibimmyun.'

This advertisement features Yoo Jae-suk, who has gained popularity by showcasing various alter egos on broadcasts, by giving him a new character called ‘Bibimmyun Master Bae Hong-dong Yoo.’ Additionally, ‘Bae Hong-dong’ is set as a neighborhood known for its bibimmyun specialty restaurants, adding a fun element.

In particular, Yoo Jae-suk attracts attention by introducing Bae Hong-dong Bibimmyun, the rising star of bibimmyun, with a striking appearance including clothes inspired by the Bae Hong-dong Bibimmyun package design, blue sunglasses, and a long wig, along with his unique cheerful tone.

The advertisement for Bae Hong-dong Bibimmyun featuring Yoo Jae-suk will be first released online on the 5th and will also be aired on TV starting next week.

Meanwhile, Nongshim will launch its secret weapon to target the summer ramen market this year, ‘Bae Hong-dong Bibimmyun,’ next week. Bae Hong-dong Bibimmyun’s unique bibim sauce is made by grinding and fermenting pear, red chili pepper, and dongchimi (radish water kimchi).