PlayD launches 'SenseN', a customized advertising service for small and medium-sized merchants

Advertising Operation Information Provided 24 Hours Through Chatbot

[Asia Economy Reporter Minyoung Cha] PlayD, a digital advertising specialist company under KT Group, announced on the 4th the launch of 'SenseN,' an advertising operation service that supports digital marketing for online-based small and medium-sized merchants.

SenseN is an advertising operation service designed for small and novice advertisers who want to excel in digital marketing but face difficulties due to budget, time, and system constraints. The service focuses on Naver search ads and shopping search ads, which are essential for the growing number of one-person commerce operators and online-based small and medium-sized merchants, and plans to gradually expand the supported advertising media and products.

SenseN provides advertising performance reports, dashboards, and real-time ad effect monitoring. Users can access an all-in-one service necessary for digital marketing, including automatic bidding, keyword expansion, and budget planning.

There are no fees for advertising agency services or related solution usage. By applying for a 'free advertising diagnosis' on the PlayD website, users can have their campaigns analyzed and receive new plans. Through in-depth diagnosis, automatic efficiency management based on advertising optimization algorithms is also available.

SenseN supports chatbot and Kakao Channel consultation and monitoring. Advertising operation information can be checked 24/7 via chatbot, and one-on-one consultations with professional managers are available through Kakao Channel and smart chat.

Jihye Lee, Head of PlayD BI Division, said, "SenseN is a service launched reflecting the needs of small and medium-sized advertisers who face difficulties in executing advertisements," adding, "Through AI-based automatic optimization, we will implement strategies suitable for advertisers' businesses and scales, providing optimal performance relative to costs.”