'Gwanggyo Q Campus' → 'Gwanggyo Flex Desiang' Name Change
Equipped with 303 Office Rooms and 15 Neighborhood Living Facilities Stores
[Asia Economy Reporter Ryu Tae-min] Knowledge industry centers are enhancing their competitiveness by leveraging construction companies' brands.
According to the construction industry on the 4th, as knowledge industry centers equipped with metropolitan transportation networks near new towns in the metropolitan area have increased recently, more places are adopting differentiation strategies to secure competitive advantages through branding and improve tenant companies' satisfaction.
In particular, knowledge industry centers bearing construction company brands are introducing various specialized facilities comparable to residential facilities using the construction companies' unique know-how, and there are increasing cases where they become landmarks in the region immediately after completion through systematic services such as post-construction management.
Recently, the knowledge industry center built on blocks 13-4-2 and 13-4-3, the last urban support facilities in Gwanggyo New Town, changed its name from the existing ‘Gwanggyo Q Campus’ to ‘Gwanggyo Flex Desiang’ (artist’s rendering), adopting the apartment brand Desiang of the construction company Taeyoung Construction, and is accelerating sales.
Gwanggyo Flex Desiang spans from 5 basement floors to 15 above-ground floors, with a total floor area of 44,765㎡. It consists of 303 units and 15 neighborhood living facilities. The neighborhood living facilities are 10-15% lower than those of other knowledge industry centers, and considering the nearby office workers and residents on upper floors, it is expected to be a stable investment.
This complex plans exclusive terraces, which are rare in knowledge industry centers, to provide a pleasant working environment, and outside the complex, a sunken garden and community facilities will be created. On the 3rd floor, there is an eco garden, and on the rooftop and 5th floor, separate rest areas called Sky & Refresh Garden are provided.
Especially, considering the frequent visits by partner companies characteristic of tenants in knowledge industry centers and the lack of parking spaces in the area, about 300% of the legally required parking spaces have been secured.
Additionally, Hyundai Engineering introduced ‘Munjeong Station Terra Tower’ in Beopjo Town, Munjeong-dong, Songpa-gu, Seoul, forming a premium of over 100 million KRW, which is rare for knowledge industry centers. Hyundai Engineering’s stable construction capability, along with the brand power and specialized design of ‘Hyundai Terra Tower’ and ‘Hillstate,’ are cited as the biggest reasons for its commercial success.
GS Construction’s subsidiary GS E&C is launching the knowledge industry center ‘Yangpyeong Xi Biz Tower’ with its own brand in Yangpyeong-dong, Seoul. The Yeongdeungpo area where the complex is located is a cluster of knowledge industry centers and factories, allowing for an agglomeration effect of similar industries. It plans to introduce a new concept urban-type knowledge industry center by creating an optimal working environment for tenant companies and workers.
SK Construction’s ‘Geumjeong Station 2nd SK V1 Tower Knowledge Industry Center’ supplied in Geumjeong-gu, Anyang City, also applies specialized designs for convenient use by companies. The low-rise floors from the 1st to 6th are designed with drive-in features to be used as manufacturing-specialized work support and warehouse facilities, maximizing work efficiency with a maximum floor height of 6m and a door-to-door system. In addition, rest areas for workers will be placed throughout the complex.
A sales official said, "Recently, knowledge industry centers have evolved into office products that can cover traditional manufacturing to advanced IT companies, gaining popularity," and added, "Within the region, specialized designs and systematic management methods according to brands, similar to apartments, will determine future value as they compete to become landmarks."
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