Gongcha Rival Emerges... Binggrae Launches 'Milk Tea Mat Danji'

[Asia Economy Reporter Lim Hye-sun] Binggrae announced on the 3rd that it has launched a new product of Danji Milk called 'Milk Tea-flavored Danji.'

'Milk Tea-flavored Danji' is a processed milk product that faithfully reproduces the taste and aroma of milk tea from offline specialty stores. To achieve this, Binggrae Food Research Institute tested more than 70 kinds of black tea flavorings during the product development process to find the optimal blend ratio. The selected black tea flavorings enhance the flavor of the milk tea, and the raw milk content is maintained at 75%, the highest level compared to other milk tea products on the market.

'Milk Tea-flavored Danji' was launched in collaboration with the online flower subscription service company 'Kkukka.' The multi-package of Milk Tea-flavored Danji features a design using ranunculus, the flower best suited for the spring season, carefully selected by Kkukka's professional florists. Next month, a limited edition flower box jointly planned by Binggrae and Kkukka will also be available for sale.