Targeting a 3 Trillion Market... CJ CheilJedang Opens Online Gift Theme Hall

4 Types of Gifts: Birthday, Childbirth & Parenting, Table Setting, etc.
Online Gift Market Size 3.5 Trillion Won

[Asia Economy Reporter Lim Hye-seon] CJ CheilJedang announced on the 3rd that it has opened a 'Gift Giving' themed section on its food specialty mall CJ The Market. This move aims to meet customer demands for 'online gifts' amid the expanding trend of contactless consumption.

The domestic online gift market size is estimated to be about 3.5 trillion KRW. While it was previously centered on the 20s and 30s age group, recently the use of 'online gifts' has been increasing across all age groups. CJ CheilJedang plans to lead the untact 'everyday gift' culture by leveraging its wide product portfolio including Bibigo and Hetbahn. As part of strengthening this service, it has launched 'Hansangcharyeom Gifts' themed around 'Birthdays' and 'Childbirth & Parenting.' The collection consists of four types: 'Hearty Seaweed Soup Birthday Table,' 'Birthday Table to Enjoy with Friends,' 'Birthday Table for Children,' and '5-Minute Table for New Parents.' The gifts are delivered in specially made packages engraved with congratulatory messages to enhance the meaning of the gift.

The 'Hearty Seaweed Soup Birthday Table' is a Korean-style birthday meal featuring the essential birthday menu 'seaweed soup' along with multigrain rice and stir-fried kimchi. The 'Birthday Table to Enjoy with Friends' includes pizza and chicken, while the 'Birthday Table for Children' is composed of dumplings, hot dogs, and cheese balls. The '5-Minute Table for New Parents' consists of fried rice, kalguksu (knife-cut noodles), and Chinese-style jajang (black bean sauce noodles).

CJ CheilJedang plans to actively utilize 'CJ The Market' to develop and enhance services such as 'curation.'