Lotte Department Store, BeautyPlus Cosmetic Fair... Integrated Online and Offline Event

Lotte Department Store will hold an exclusive integrated online and offline event with Elka Korea from the 4th to the 14th.

[Asia Economy Reporter Lim Chunhan] Lotte Department Store announced on the 3rd that it will exclusively hold an integrated online and offline event with ELCA Korea, a global company owning famous cosmetics brands such as Est?e Lauder, from the 4th to the 14th.

Lotte Department Store will host the Beauty Plus Cosmetic Fair featuring 12 well-known overseas cosmetics brands including Est?e Lauder, Bobbi Brown, and MAC, offering a wide range of products from skincare to color cosmetics and body products. They selected the top 10 best-selling luxury cosmetic items from last year at Lotte Department Store and will hold an integrated online and offline exhibition of these best cosmetic items. On Lotte On’s Lotte Department Store Mall, the event runs from the 4th until stocks last, and in the department store, from the 5th to the 7th, customers who purchase representative item sets will receive an additional 5,000 L.POINTs once per person on a first-come, first-served basis.

There are also gift events and prize giveaways through the Lotte Department Store APP. After joining the ‘Beauty Plus Club’ on the Lotte Department Store APP, customers who purchase ELCA brands worth 200,000/400,000/600,000/1,000,000 KRW or more will receive a mobile Lotte gift certificate worth about 7%, once per person. Additionally, 10 participants who achieve the highest score in the ‘Color Master Test’ game will each receive three sets of best-selling cosmetics worth approximately 230,000 KRW (including Est?e Lauder Blockbuster) as prizes.

Lotte On has prepared exclusive events and benefits. First, on the Lotte Department Store live broadcast channel ‘100LIVE’, 11 brands including Est?e Lauder, Tom Ford Beauty, MAC, and Bobbi Brown will participate on the 5th at 6:30 PM, and Est?e Lauder will exclusively showcase online products on the 10th at 6 PM. When purchasing co-planned online and offline products on Lotte On, customers can use the Smart Pick service to pick up items immediately at the main store. This service also offers an event where customers earn an additional 5% L.POINT.

A Lotte Department Store official said, “This event is a large-scale integrated online and offline event featuring ELCA Korea cosmetic brands well recognized by customers such as Est?e Lauder, Jo Malone London, and Bobbi Brown, including prize giveaways, gift events, and exclusive live broadcasts. We have made thorough preparations so that customers who find it difficult to visit stores due to COVID-19 can shop safely and enjoy various benefits.”