CJ Logistics, the US subsidiary of CJ Daehan Tongun, undergoes brand integration

Employees are taking a commemorative photo in front of the signboard of the unintegrated CJ Logistics corporation in the U.S., unified under the brand 'CJ Logistics'.

[Asia Economy Reporter Dongwoo Lee] CJ Logistics announced on the 2nd that it will apply the brand name ‘CJ Logistics’ to its integrated U.S. corporation and actively promote global marketing.

CJ Logistics merged ’DSC Logistics,’ acquired through a merger and acquisition (M&A) in 2018, with its U.S. subsidiary ‘CJ Logistics USA’ to launch the integrated U.S. corporation ‘CJ Logistics America’ last year. Through this integration, DSC, a logistics company with a 60-year history that originated near Chicago, U.S. in 1960, has been reborn under the CJ brand.

The U.S. integrated corporation will uniformly apply the new integrated brand ‘CJ Logistics’ to signboards, uniforms, employee IDs, and more. It also anticipates expanding its sales network by leveraging the brand value of ‘CJ.’ The website has been renewed to promote the advanced logistics brand value of ‘CJ Logistics’ in the global market.

CJ Logistics expects that this brand integration will further strengthen its global logistics capabilities. By combining the network of the U.S. integrated corporation, a strong player in North American logistics, with CJ Logistics’ infrastructure, it plans to imprint the single brand ‘CJ Logistics’ and accelerate the formation of potential B2B customers.

Providing services under the single brand with the U.S. integrated corporation is expected to enable broader and more diverse services, such as international sea-air multimodal transport (forwarding) and multi-channel integrated logistics for the distribution industry. The logistics business scope is also expected to expand from the existing focus on food and consumer goods to high value-added industries such as cold chain and electronics, securing a stable growth foundation and differentiated competitiveness.

Ed Bowersox, CEO of CJ Logistics’ U.S. integrated corporation, said, “We will expand the supply chain by utilizing our global network and advanced logistics technology,” adding, “We expect to expand our sales base by sharing the CJ brand, which has been recognized in the North American market through Korean cuisine and K-POP.”

Meanwhile, CJ Logistics currently operates a global logistics network based on 279 overseas bases in 154 cities across 40 countries worldwide. Under the new brand slogan ‘WE DESIGN LOGISTICS,’ it plans to leap forward as a global leading logistics company based on innovative logistics capabilities.