[Asia Economy Reporter Jeong Hyunjin] LG Electronics announced on the 1st that it will officially launch the 2021 LG OLED TV.
The 2021 LG OLED TV lineup consists of a total of 18 models across 6 lineups: ▲OLED Evo (G series) ▲C series ▲B/A series ▲R/Z series. The number of LG OLED TV models has increased by 6 from last year to 18, and they will be sequentially released in major global markets starting with Korea. The number of super-large models over 70 inches has increased from 7 last year to 11 this year based on the Korean release models.
The G series (model numbers 77/65/55G1), also known as the LG OLED Gallery TV, is equipped with next-generation OLED panels and will be released sequentially by model starting this month. The C series (83/77/65/55/48C1), which was selected as the 'Best TV at CES 2021,' will be the first among the 2021 LG OLED TVs to be released, with the most in-demand 65-inch and 55-inch models launched first, followed by the remaining models sequentially. LG Electronics is adding the largest 4K OLED TV size of 83 inches to the C series this year.
LG Electronics will also sequentially release the B series (77/65/55B1) and A series (77/65/55/48A1), expanding choices for customers who want premium picture quality and advancing the release schedule. In addition, LG plans to lead the premium self-emissive TV market with the world's first 8K OLED TV, LG Signature OLED 8K, and the world's first rollable OLED TV, LG Signature OLED R.
The 2021 LG OLED TVs (R/Z/G/C series) are equipped with LG Electronics' AI picture and sound engine, the Alpha 9 Gen 4 processor, featuring upscaling and dynamic tone mapping technologies that enhance picture quality. A feature that converts 2-channel audio into virtual surround sound according to the video is also a highlight. A function to equalize volume between different channels or applications (apps) has been added as well.
LG Electronics explained that LG OLED TVs are evaluated as optimal TVs for enjoying content such as movies, gaming, and sports based on the 4S principles: ▲Sharp: clarity created by precise blacks ▲Speedy: fast response time and high immersion ▲Smooth: smooth screen expression ▲Slim: lifestyle-leading design.
LG TV's software platform webOS has also been upgraded to version 6.0, enhancing personalized content recommendation features and providing lifestyle information such as TV usage data and weather. The AI remote control features an ergonomic design, allowing access to major apps like Netflix, Amazon Prime Video, and Watcha with a single button press. Voice recognition AI functions such as LG ThinQ and Google Assistant are also convenient. Using the Sharing Tab feature, screen sharing between smartphones and TVs is possible.
The domestic shipment price of the 2021 LG OLED TV is 4.6 million KRW for the 65-inch G series, 4.1 million KRW for the C series, and 3.8 million KRW for the B series.
Following the OLED TV, LG Electronics plans to sequentially release premium LCD TVs in the global market, including the LG QNED MiniLED featuring proprietary color reproduction technology 'Quantum Dot NanoCell Color Technology' and MiniLED, as well as LG NanoCell TVs.
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