B&B Korea Co., Ltd. Transforms into OBM Specialized Manufacturer with Advanced FD Strategy

BNB Korea Co., Ltd. has anticipated recent changes in the cosmetics market and has been internally conducting the FS (Fast Second) project for about three years. Through this, they have investigated trend-predicting formulations and ingredients, and developed formulations to enable faster ODM development and, ultimately, to prepare proactively for the OBM business.

According to BNB Korea Co., Ltd., various distribution infrastructures based on the digital environment and a shift in consumer behavior toward evaluating and purchasing products based on their intrinsic value rather than brand loyalty have lowered the entry barriers for small-scale brands in the cosmetics market compared to the past. This phenomenon has led to growth in the OBM (Original Brand Manufacturing) market due to the increase in new brand entrepreneurs.

OBM goes beyond simply planning and developing products that clients want; it involves creating the brand that clients desire, including product concept, naming, formulation development, and package design. Clients can maximize the use of the manufacturer’s resources and focus more on their core areas such as distribution and marketing, enabling smoother product launches.

Since last year, BNB Korea Co., Ltd. has established a new formulation development team within its research institute to create an environment that allows more efficient focus on new formulation development. They have developed new and experimental formulations with various concepts and characteristics. Now, moving beyond Fast Second, they are focusing on the FD strategy?Fast Second & Development?which aims to provide diverse insights and resources necessary for clients’ new product development as a Helper.

To this end, they conduct weekly online and offline market research to understand market trends and, based on this, proceed with new formulation development and new ingredient sourcing (including investigation of ingredient manufacturing methods). Based on insights gained from market research, they also directly plan brands with various concepts that align with trends, evolving into a specialized OBM manufacturer.

An official stated, “In the rapidly changing cosmetics market, OBM, which is a more efficient and competitive planning/development method that accelerates clients’ new product development speed, will expand. Having laid the foundation for the OBM business over several years, we will do our best to serve as a partner that can lead our clients to success.”