[Asia Economy Reporter Jeong Hyunjin] LG Electronics announced on the 26th that it will target the Latin American market by simultaneously opening brand shops both online and offline for Latin American customers.
On the 23rd (local time), LG Electronics opened its first premium brand shop in the Latin American region, a 470㎡ store in Panama City, the capital of Panama. The brand shop features an LG Signature Zone and an LG ThinQ Zone, allowing customers to browse and experience premium products.
In addition, LG Electronics opened an online brand shop on the same day to enable product purchases in the rapidly growing Latin American e-commerce market. LG Electronics stated that it plans to strengthen its omnichannel strategy by operating both online and offline brand shops to allow customers to conveniently purchase products in line with changing consumer behaviors.
Jung Kyu-hwang, Executive Vice President and Head of LG Electronics Latin America, said, "The premium brand shop opening in Panama will serve as a foothold to actively promote the LG brand to Latin American customers," adding, "We will continue to create customer value by conducting customized marketing locally."
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