eBay Korea and Amorepacific signed a business partnership agreement on the 25th to strengthen their partnership.
[Asia Economy Reporter Lim Chun-han] eBay Korea announced on the 26th that it has signed a Joint Business Partnership (JBP) agreement to strengthen its partnership with Amorepacific.
Jeon Hang-il, President of eBay Korea, and Ahn Se-hong, CEO of Amorepacific, discussed future cooperation enhancement plans at the signing ceremony held the previous day at Amorepacific's headquarters in Yongsan-gu, Seoul.
eBay Korea has maintained a close partnership by showcasing Amorepacific's flagship brands such as Sulwhasoo, IOPE, Hanyul, and O'Sulloc through the official Amorepacific brand stores and Smile Delivery on Gmarket, Auction, and G9.
Through this business partnership agreement, eBay Korea plans to provide customers with a more convenient online shopping experience centered around the Smile Series, which includes the logistics and delivery platform Smile Delivery and the e-commerce industry's first paid membership service Smile Club, and to promote comprehensive collaboration such as exploring ways to utilize shopping data.
Jeon Hang-il, President of eBay Korea, said, "Through strategic collaboration with Amorepacific, we expect to diversify sales and marketing strategies, enhance shopping content and customer benefits, and generate high synergy," adding, "We plan to carry out various joint projects, including newly prepared services, through the close partnership between the two companies."
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