Simmons Bed, New Opening of 'The Hyundai Seoul Store'

Simmons Bed, interior exhibition view of 'The Hyundai Seoul Store'.
[Photo by Simmons]

[Asia Economy Reporter Kim Jong-hwa] Simmons, a sleep specialty brand (CEO Ahn Jung-ho), is opening a new store, 'Simmons The Hyundai Seoul Branch,' in Yeouido's The Hyundai Seoul.

The Hyundai Seoul, which had a soft opening on the 24th and an official opening on the 26th, is the largest department store in Seoul. Thanks to its bold space design and innovative store layout targeting the MZ generation, there was high interest in the brands entering even before the opening.

Simmons The Hyundai Seoul Branch is designed as an experiential space on the 4th floor of an 8-story building where all above-ground floors receive natural light. Visitors can freely experience Simmons bed mattresses and bedding products in a bright, open store filled with sunlight.

To commemorate the opening, in addition to the main brand store, two pop-up stores will be held to allow customers to experience the brand more conveniently. From the 8th to the 21st of next month, the pop-up will be held in the basement 1st floor event hall, and from the 15th to the 21st on the 4th floor event hall.

At Simmons The Hyundai Seoul Branch, through the ongoing 'Simmons Living Fair,' customers can purchase large-size premium mattresses at up to 15% off, and bed frames and room sets at a 10% discounted price.

Additionally, a 'Single Promotion' offering a 5% discount on single or super single size mattress purchases is available. When combined with the Simmons Living Fair, the Single Promotion can provide up to a 13% discount. Furthermore, to celebrate The Hyundai Seoul opening, a promotion continues until the end of March, offering a 10% gift certificate for purchases over a certain amount.