Cheil Worldwide's Galaxy S21 Advertisement Surpasses 90 Million Cumulative Views

Launch advertisement image for Galaxy S21 produced by Cheil Worldwide.

[Asia Economy Reporter Lim Chunhan] Cheil Worldwide announced on the 23rd that the cumulative views of Samsung Electronics' 'Galaxy S21' advertisement have surpassed 90 million.

This advertisement received praise for its concept, which differentiated it from previous Galaxy ads. While previous Galaxy ads mainly focused on the innovative features of the Galaxy, this Galaxy S21 ad was praised for successfully touching consumers' emotions and showcasing the 'Galaxy Sensibility.'

The launch advertisement, produced in two parts, highlighted sophisticated and stylish visuals. The 'Design' part emphasized the Galaxy S21's 'Contour Cut' design and violet color, highlighting the 'aspirational' aspect of the Galaxy. The 'Camera' part portrayed a unique perspective from inside the lens with emotional BGM and visual aesthetics.

The seven main advertisements sensually depicted various emotions experienced while using the Galaxy S21's features. In particular, immediately after the main ads, the 'Galaxy S21 To Go Service' advertisement followed, stating, "The Galaxy S21 you just saw becomes your phone for 3 days, with no conditions. Experience the Galaxy S21 now with the To Go service," aiming for differentiation.

A Cheil Worldwide official said, "The goal was to make consumers' hearts race just through the advertisement by raising expectations about the product's new features and usage scenarios."