[Special Stock] 'Agisang-eo' Soars on Nasdaq Entry Rumors

[Asia Economy Reporter Junho Hwang] Samsung Publishing has been soaring for the second consecutive day. As of 10:36 AM on the 18th, Samsung Publishing is trading at 35,650 KRW, up 3,800 KRW (11.93%) from the previous day. During the session, it rose to 39,700 KRW, marking a new record high.Samsung Publishing's stock price has been on the rise for four consecutive trading days since the 15th, even hitting the upper limit price yesterday.

The expectation that SmartStudy, in which Samsung Publishing is the second-largest shareholder, will pursue a listing on the U.S. Nasdaq is driving the stock price up. Interest in SmartStudy appears to have increased following Coupang's U.S. stock market listing news.

SmartStudy is a company producing content for infants and toddlers, such as Baby Shark and Pinkfong. Kim Min-seok, CEO of SmartStudy, is the eldest son of Kim Jin-yong, CEO of Samsung Publishing. Samsung Publishing operates in various fields including publishing practical books and educational materials for infants and children, childcare products My Little Tiger, the infant and children's brand Pinkfong, Samsung English, a specialized English academy for elementary and middle school students, Artbox, SmartStudy, and the Icheon rest area.