[Asia Economy Reporter Hyunseok Yoo] Gaon Media subsidiary Mobikei announced on the 17th that it will exclusively launch Deezer-dedicated smart earphones (USB-C) on Amazon, a global music streaming platform.
The smart earphones (USB-C), specialized for Samsung Galaxy smartphones, come with Deezer service built-in. Users can quickly access various music tracks, and Deezer offers a variety of options for this purpose.
Deezer is the world's largest music streaming platform. Through a new UX application not available domestically, it provides access to 73 million tracks worldwide. It also offers a personalized soundtrack called ‘Flow’ through smart data analysis. Flow is a ‘lean-back’ service that streams user-customized music immediately without the need for users to curate their playlists or save tracks to their library.
Additionally, Deezer recently increased its high-quality Hi-Fi tracks to 70 million. The smart earphones apply high-definition (HD) sound technology that reproduces 97% of the original sound, allowing consumers to richly enjoy the largest Hi-Fi library among existing global music subscription services.
The company plans to target Deezer streaming service users worldwide with this new product. To this end, it intends to launch the product exclusively on Amazon, the world's largest online e-commerce platform. Previously, Mobikei launched its own mobile accessory brand '1t' on Amazon.
Mobikei CEO Sanggil Lee emphasized, "The partnership with Deezer will be a cornerstone for various mobile accessories to continuously innovate and provide new experiences beyond simple functions."
Mobikei's 'Deezer' smart earphones will be available for purchase on ‘Amazon.com’ next month.
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